The SEO trends change with the change of human behavior, not for technology. And human behavior changes with the change of technology. So, a marketer should make a plan of his search engine optimization considering how people respond to the new trends of technology.
Therefore, the days of doing SEO for robots or spiders have vanished away. The artificial decorum to rank a webpage is now valueless. Nothing of them can make a good sense for the human beings.
Visitors or readers are now the fundamentals of online world. So, you must accomplish your each and every task considering the solid presence of them.
If your SEO can please people, you are a good marketer.
That’s why; nowadays all the SEO strategies are centralized only for human beings.
Now the question is how you can furnish your search engine optimization process for human beings or visitors. In this article I will show you 15 most valuable SEO techniques that are fully user friendly and can challenge the 2016 SEO battle.
Well, let’s enjoy them.
1. Mobile Friendly Site
A Google survey in 2012 revealed that 72 % people like mobile friendly sites. This report also indicated that 74% consumers return to the mobile friendly sites, 67% customers buy at the mobile friendly sites and 61% visitors leave the non-mobile friendly sites. So, if your site is not mobile friendly, you are going to lose a ton of losses.
2. Optimize For Major Search Engines
A Comscore report showed that 69.5% searches come from Google. So, if you optimize your site only for Google, you are on the bank of losing 30.5% searches from other leading search engines.
3. Link Earning
A gigantic change has been occurred in the creation of links. Now it is not link building, it is link earning. The honest way of link earning is creating lots of quality content that the readers or visitors cherish and they naturally promote those contents and link them back. If you want to know more about Link Earning Method, Then you should go with my Link Earning Methods in 2015 – 6 ways to boost your site.
4. Social Media
Surely it is high time to increase your site’s social engagement or optimize your site considering the social networking demands. See why:
As a report on January 2014, “74% adults (who use the internet) are using social networking channels”. Another report of September 2014 revealed, “71% online adults use Facebook, 23% use Twitter, 26% use Instagram, 28% use Pinterest and 28% use LinkedIn.
5. URL Structure
According to Google, “Keep your URL structure as simple as possible.” You should create a URL structure in such a way that it can be readable and understandable to the human beings. Google also suggests using punctuation in the URL, such as http://www.example.com/green-dress.html is more useful, rather than http://www.example.com/greendress.html. Be sure about the punctuation. This (-) is hyphens or dashes. And this (_) is underscores. Google said that you should use hyphens (-) instead of underscores (_) in your URLs.
6. Content is King
As per Google, “Create in-depth articles for better search results.” Content is everything. If your content is user friendly, your many efforts will be minimized. You have to focus on “what the readers want”, not search engine robots in writing content. Nowadays, long-tail non-targeted keywords based lengthy contents get more traffic & viral, and help to earn backlinks naturally. Few days ago i shaerd some methods for making extra money or Discover your Content with CDP.
7. Media Optimization
Many marketers are nailing down the media optimization while they spend lots of time to optimize other SEO aspects. For an example- rarely you use YouTube to promote your web pages, but you use other ways of marketing. YouTube promotion of your services, brands or web pages can create a good reputation and familiarity for your business.
8. Variety & Long-Tail Keywords
Lots of benefits are waiting if you write a vast amount of contents based on long-tail non-targeted keywords. I did an experiment of it on one of my niche sites. The result, I got really astonishing. I got a few times more traffic than the targeted keywords. In that approach, I mainly focused on creating a user friendly title based on the topic. For an example-
- Keyword: Home remedies for sunburned skin
- Title I made: What you should do if your skin are sunburned
I wrote about based on the title, not the keyword. Ultimately, this content hit both on that keyword and other synonymous words, and grabbed lots of traffic.
HTTPS means Hyper Text Transfer Protocol Secure. “S” is the secure part of HTTP. It ensures the security of communication between your browser and the website. Such as-
The second one stands for a security.
10. Site Speed
An American does not wait more than 3 seconds to load a site; if takes more, he returns. A faster site creates a good user experience, and he spends more time on the site. A faster site also reduces your site maintenance cost. The most important thing, Google considers the site speed as a search ranking factor.
11. Local SEO Optimization
Though, local SEO is not now on the peaks. But, it has simply been guessed that local SEO will be a great benefit and significance for the entrepreneurs. That’s why; Google gave a “Pigeon” update on July 24, 2014 where he said about local SEO optimization. This local search algorithm will impact on your local search ranking. So, I suggest you to be prepared to go ahead of others.
12. Relationship Building
You can create a good relation with the entrepreneurs or businessmen similar to you. This relation helps to get together reciprocally. One can promote another. And, I think, no other strategy is as strong as building relationship because it can give you lots of benefits that you cannot buy with lots of money. So, the present marketers or entrepreneurs are looking forward how to foster a warm relation with others that help to exchange experience and skill.
13. Online Reputation
Simply reputation means how good will you have over your internet communities. Building up online reputation stands for doing something remarkable for your communities. For an example- you can arrange free training sessions, you can hold photography competitions & announce the prize value, consultation can be arranged with no-money, you can donate in case of any accident or disaster of your communities etc. All these voluntary activities help to grow a good and permanent brand image for your business that ultimately brings lots of advantages that you cannot imagine. And this is called a good marketing.
14. 404 Error and 301 Redirection
These two features of SEO basically help to hold the visitors or readers on your site. Many of us are not accustomed to managing 404 and redirection. For lack of mismanagement of them, you kill lots of traffic. Find out the broken/lost links and repair or redirect them to the new web pages.
15. Be Natural, Not Robotic
The days of artificial functionalities to boost up the web pages are gone out. The core consumers of the internet are human beings, not robots or spiders. And now the search engines are smart enough to identify whether you are doing for robots or human beings.
“Strategy make like Tiger, Do work like turtles, Eat Google”
If you satisfy the visitors, Google will satisfy you. And it will help you to get on the first step on SERP. For that, natural SEO is a foundation. Do everything naturally. Don’t be afraid. Google likes and appreciates the natural search engine optimization.
Lastly, I tell you, people are your basic visitors or traffic, not search engines. So, do SEO for human beings. And eventually it results in a good ranking for your site.